About the founder
Hi, I’m Madison Hawkins, the founder of Gone Coastal—a brand born from my love of Long Beach Island and the relaxing, carefree feeling the beach always gave me.
Long Beach Island has always been my second home. My grandparents’ house there was where I spent countless summers, falling in love with the beach, the laid-back lifestyle, and the small businesses that give the island its unique charm. That connection to LBI never faded, and over the years, I knew I wanted to be a part of the local business community that had inspired me for so long.
In November 2023, Gone Coastal came to life. It was my way of turning that lifelong love of the beach into something tangible—loungewear that encapsulates the essence of the coast: the warmth of the sun, the feel of the sand beneath your feet, and that undeniable sense of peace that only the shore can bring. Every design is created by me, inspired by the natural beauty and memories of the beach that shaped so much of who I am today.
In the summer of 2024, I launched my first collection and had the amazing opportunity to host pop-up events at some of my favorite boutiques on LBI. Watching people embrace my designs and seeing them wear Gone Coastal around the island was an experience I’ll never forget.
Gone Coastal isn’t just about clothing—it’s about capturing that sense of coastal freedom and relaxation, so you can take a piece of the beach with you wherever life takes you.